Toyota Motor PH celebrates 32 years with plans in new normal Toyota Motor PH remains optimistic despite COVID-19

Toyota Motor Philippines (TMP) highlighted its 32nd year of operations by launching the 2021 Vios, and having high hopes on the reopening of the economy after the community quarantine.

“In our over 30-year history, we have faced many challenges but this is by far the most challenging we have seen.  Of one thing I am sure: this will be our finest moment. We will draw on our collective strength to support government in its recovery efforts and we will assure our customers and each one in our Toyota family that we will stand by each other every step of the way,” said TMP Chairman Alfred Ty in a message to all team members.

Despite the on-going worldwide coronavirus pandemic, TMP still pushed through their anniversary celebration by conducting a virtual gathering of the whole company, in line with the emerging new work norms.

During the virtual celebration, TMP President Atsuhiro Okamoro expressed his optimism that the Philippines will be successful in battling the COVID-19. “Other countries have shown that this virus can be controlled. We will get there, too, if we continue our adherence to the necessary health protocols.  We will win this battle,” he said. “I would like to thank the government and all our front-line workers for their selfless efforts in this time of crisis. Let us work together and heal as one.”

As it marks 32 years in the Philippines, TMP embarks in earnest on its transition to a mobility company. Together with its 71 dealers nationwide, Toyota is transforming itself into a one-stop solution provider to meet the growing mobility needs of Filipinos. In line with its mission of providing the best vehicle purchase and ownership experience, TMP has expanded its services to include Toyota Financial Services, Toyota Insure Program and Toyota Certified Used Vehicles.

In the area of new mobility, it has started offering Connected Auto Loans, Full Service Leases and a newly launched Kinto package that is similar to a vehicle subscription program. TMP is also piloting On-Demand Shuttle services with the Department of Transportation and offering Fleet Management Services to select partners.

Additionally, Toyota has ramped up its program of digitalization to meet a growing and apparent shift in consumer behavior towards an online consumer experience. New initiatives such as the launch of a virtual Toyota showroom, a new MyToyotaPH app that puts maintenance of your Toyota vehicle on your mobile phone and even an exciting new Supra GT Cup race experience in place of the well-followed Vios Cup.

As TMP moves forward, it reaffirms its partnership with the Filipino people.  “This crisis is surely a very challenging experience for everyone.  But as market leader, it is our responsibility to elevate customer service even in these most difficult times. We will redouble our efforts in helping to bring the Philippine economy back on track to a better tomorrow. Indeed, we are stronger together,” concluded Chairman Ty.

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